Frequently Asked Questions

We have been an industry leader, introducing innovations such as the launch of a mechanical excavator in 1950 and the development of Japan’s first hydraulic excavator using entirely domestic technology in 1965. However, in order to respond to a rapidly changing market environment, it is essential for us to break away from our traditional hardware-centric business structure and evolve into a "solution provider" that helps solve customer issues with integrated support that includes services and digital solutions throughout the machinery lifecycle in addition to developing next-generation construction machinery combining AI, robotics, sensing, and communication technologies. This company name change reflects our commitment to entering a new stage to further accelerate that evolution and will be carried out as part of our ongoing efforts to create and provide new forms of value together with customers into the future.

No, the decision was not due to any termination of the brand contract by Hitachi, Ltd. Following the dissolution of the joint venture with Deere & Company at the end of February 2022 and our departure from the Hitachi Group in August of the same year, our company has been promoting various measures to achieve global growth through autonomous management as a "second founding." This company name and brand change was decided by our company to further accelerate our autonomous management.

No, it will not. The design and manufacturing processes remain unchanged, and the high quality originating from Japan stays the same. The machines will also retain their traditional orange color. In addition, support for Hitachi-branded machines and parts will continue.

No changes will be made to the group structure. Regarding group company names, consolidated subsidiaries currently using “Hitachi Construction Machinery XXX” will replace “Hitachi Construction Machinery” with “LANDCROS.” Meanwhile, consolidated subsidiaries that do not include “Hitachi Construction Machinery” in their names, such as Bradken, will keep their current names in principle.

The close partnership will continue in areas such as R&D for AHS, electrification, IoT-related technologies, and parts supply.

No. The entire value chain—from manufacturing to sales—remains unchanged. All supply chain partners will transition to LANDCROS. From factories to dealers, the whole group will move forward together under the new brand.

No. The head office of LANDCROS Corporation (formerly Hitachi Construction Machinery) will remain in Japan.