LANDCROS Special Site
LANDCROS Site
Hitachi Construction Machinery will become LANDCROS
In April 2027,
Hitachi Construction Machinery will change its name to LANDCROS.
Our new corporate brand will be LANDCROS.
A Message from the President
Since 1950, when we introduced Japan's first domestically developed cable-operated shovel, we have continued to develop innovative technologies and deliver our products to customers around the world. With this legacy, we are now taking a new step toward the next 100 years.
LANDCROS Concept Video
The Meaning Behind LANDCROS
LAND symbolizes our vision: "Ensure a prosperous land and society for the future" and CROS stands for Customer, Reliable, Open, Solutions. This shows our commitment to delivering innovative solutions to our customers.
To respond flexibly and quickly to our customers' business challenges, we collaborate with global partners, openly connecting products, technologies, people, and ideas, and bringing these strengths together. By evolving into a solution provider, we bring new value to our customers.
Our Legacy of Identity
While our company name and corporate brand are changing, our group identity remains unchanged. We will continue to value our relationships with customers, partners, and society.
Innovative Solutions to Our Customers
Since introducing Japan's first domestically developed cable-operated shovel in 1950, we have continued to develop innovative technologies and deliver our products to customers worldwide. As the demand for a sustainable society grows, our customers face challenges such as increased safety, improved productivity, and reduced life cycle costs.
We are committed to addressing these challenges and evolving into a "solution provider" that exceeds customer expectations through innovative products and solutions. We remain committed to supporting our customers and working together toward a sustainable future through forward-looking open solutions.
Frequently Asked Questions
We have been an industry leader, introducing innovations such as the launch of a mechanical excavator in 1950 and the development of Japan’s first hydraulic excavator using entirely domestic technology in 1965. However, in order to respond to a rapidly changing market environment, it is essential for us to break away from our traditional hardware-centric business structure and evolve into a "solution provider" that helps solve customer issues with integrated support that includes services and digital solutions throughout the machinery lifecycle in addition to developing next-generation construction machinery combining AI, robotics, sensing, and communication technologies. This company name change reflects our commitment to entering a new stage to further accelerate that evolution and will be carried out as part of our ongoing efforts to create and provide new forms of value together with customers into the future.
No, the decision was not due to any termination of the brand contract by Hitachi, Ltd. Following the dissolution of the joint venture with Deere & Company at the end of February 2022 and our departure from the Hitachi Group in August of the same year, our company has been promoting various measures to achieve global growth through autonomous management as a "second founding." This company name and brand change was decided by our company to further accelerate our autonomous management.
No, it will not. The design and manufacturing processes remain unchanged, and the high quality originating from Japan stays the same. The machines will also retain their traditional orange color. In addition, support for Hitachi-branded machines and parts will continue.
We believe that construction will remain a field of pride and inspiration for the next generation, their families, and the future of our planet.
Solutions Beyond Machinery
Ensuring a Prosperous Land and Society for the Future
