LANDCROS Special Site
Hitachi Construction Machinery will become LANDCROS
April 1, 2027
Hitachi Construction Machinery will change its name to LANDCROS.
Our new corporate brand will be LANDCROS.
A Message from the President
Since 1950, when we introduced Japan's first domestically developed cable-operated shovel, we have continued to develop innovative technologies and deliver our products to customers around the world. With this legacy, we are now taking a new step toward the next 100 years.
LANDCROS Concept Video
The Meaning Behind LANDCROS
LAND symbolizes our vision: "Ensure a prosperous land and society for the future" and CROS stands for Customer, Reliable, Open, Solutions. This shows our commitment to delivering innovative solutions to our customers.
To respond flexibly and quickly to our customers' business challenges, we collaborate with global partners, openly connecting products, technologies, people, and ideas, and bringing these strengths together. By evolving into a solution provider, we bring new value to our customers.
Our Legacy of Identity
While our company name and corporate brand are changing, our group identity remains unchanged. We will continue to value our relationships with customers, partners, and society.
Innovative Solutions to Our Customers
Since introducing Japan's first domestically developed cable-operated shovel in 1950, we have continued to develop innovative technologies and deliver our products to customers worldwide. As the demand for a sustainable society grows, our customers face challenges such as increased safety, improved productivity, and reduced life cycle costs.
We are committed to addressing these challenges and evolving into a "solution provider" that exceeds customer expectations through innovative products and solutions. We remain committed to supporting our customers and working together toward a sustainable future through forward-looking open solutions.
We believe that construction will remain a field of pride and inspiration for the next generation, their families, and the future of our planet.
Solutions Beyond Machinery
Ensuring a Prosperous Land and Society for the Future